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BoAt (Imagine Marketing Services) Unlisted Shares
BoAt (Imagine Marketing Services) Unlisted Shares
Consumer Goods and Lifestyle
*The above chart is presented for indicative purposes only and may not be accurate. The figures represented above are taken on an average basis, and may or may not match with the prevailing situation. Users are requested to not completely rely on the above chart and to consult an independent financial adviser and to take their investment decisions.
Overview
boAt (Imagine Marketing Ltd.)
1. Company Overview
Imagine Marketing Ltd. is the parent company behind boAt, one of India’s leading consumer-tech and lifestyle electronics brands. The company was founded by Aman Gupta and Sameer Mehta and is headquartered in Mumbai. It operates across audio devices, wearables, mobile accessories, and personal tech lifestyle products.
2. Product Portfolio
boAt is best known for:
- Earphones, headphones, Bluetooth speakers
- Smartwatches and fitness wearables
- Soundbars and home audio
- Chargers, cables, and mobile accessories
The brand is positioned as an affordable, stylish, youth-centric technology label.
3. Market Position
boAt is among the top audio and wearables brands in India, with:
~26% value share in the personal audio category
~34% volume share in the same category
Strong presence in smartwatches and lifestyle tech
It is also one of India’s top digital-first consumer brands by revenue.
4. Manufacturing & Supply Chain
- Over 75% of products are manufactured in India, reflecting a strong “Make in India” strategy.
- The company has produced more than 75 million units domestically.
- Strong distribution network across e-commerce, offline retail, and 115+ service centers.
5. Key Investors
boAt is backed by notable investors including:
- Warburg Pincus
- Qualcomm Ventures
- Fireside Ventures
6. Manufacturing Strategy
The company is actively shifting majority production to India to reduce dependency on imports and increase control over supply chain, quality, and lead times.
7. Operational Scale
- Sells tens of millions of devices annually
- Deep presence in both online and offline retail markets
- Robust after-sales service infrastructure
8. Risks & Challenges
- Strong competition from domestic and global brands in both audio and wearables
- Margin pressure due to marketing spends and manufacturing transition
- Supply-chain risks linked to components and global electronics markets
- Need for continued investment in R&D and product innovation
Board Members
| Name | Designation |
| Sameer Mehta | Co Founder |
| Aman Gupta | Co Founder |
Consolidated Results
Financial Highlights
(All figures INR in Cr unless or otherwise specifically mentioned)
| Particulars | FY22 | FY23 | FY24 | FY25 |
| Revenue from operations | 2873 | 3377 | 3104 | 3073 |
| EBITDA | 130 | (81) | (3) | 100 |
| EBIT | 121 | (106) | (25) | 60 |
| PAT | 69 | (129) | (53) | 61 |
| EPS (INR) | 7.19 | (13.44) | (5.52) | 6.35 |
Reports
Company Details
| Particulars | Details |
|---|---|
| ISIN | INE03AV01027 |
News
- Dixon Technologies Limited and Imagine Marketing Limited Announce Formation of A Joint Venture
- boAT hosts metaverse concert ‘FloAtverse
- boAt’s parent Imagine Marketing charts a $170 Million IPO - ET Edge Insights
- boAt launches in UAE: India’s top homegrown audio brand marks its Gulf market debut
- Electronics brand Boat gets new CEO, Aman Gupta steps down from operational role
FAQs
There is no restriction on transfer of unlisted shares until the IPO cut-off date which is generally a week before listing. However, after listing SEBI norms are applicable to these shares. As per SEBI regulations, all unlisted shares go in a lock-in period of 6 months from the date of listing of shares.
In case you have any queries, you may call us on +91 8958 212121 or write to us at [email protected]
All unlisted shares can be transferred only to Demat accounts. Unlisted shares can be checked in two ways:
1. Option 1
- Download the NSDL or CDSL mobile application from the Google Play or App Store.
- Enter your DP ID + Client ID (total of 16 characters)
2. Option 2
You may also check the credit of your shares, by logging in to your Demat account and checking under DP Holdings in your respective DP.
In case you have any queries, you may call us on +91 8958 212121 or write to us at [email protected].
In the case of CDSL, the first 8 digits of your Demat Account Number are depository participant ID and the last 8 digits are your customer ID with the depository participant. The same goes for NSDL where ‘IN’, the 6 digits are depository participant ID and the rest of the numbers reflect your customer ID with a depository participant.
National Securities Depository Limited (NSDL): The Demat account number of NSDL starts with alphabets ‘IN’ followed by 14 numeric digits.
For e.g. IN30000012345678.
Central Depository Service Limited (CDSL) : The entire DEMAT account number of CDSL is numeric.
For e.g.1234567800001234
In case you have any queries, you may call us on +91 8958 212121 or write to us at [email protected].
The financials are available in the Research Report, DRHP, and Annual Reports of Boat (Imagine Marketing Services Pvt Ltd) Unlisted Shares, which may be found under the Reports section of the company's specific page. You can download all the reports after logging in.
If you Liquidate the BoAT unlisted shares within 2 years of its acquisition, then you will be required to pay tax on the short-term capital gain (STCG) as per the individual tax slab rate. Liquidating the shares after 2 years will attract a long-term capital gain (LTCG) which will be taxed at the rate of 12.5% without indexation benefits.
Investors should consult with an independent third-party taxation advisor prior to making investment decisions.
In case you have any queries, you may call us on +91 8958 212121 or write to us at [email protected]