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Infra.Market Expands Aggressively into Wood Panels with Strategic Acquisitions and Dealer Growth
Expansion in Wood Panels Manufacturing:
- Infra.Market acquired two key plants in Rudrapur and Yamunanagar.
- Rudrapur plant produces laminates and MDF (Medium Density Fiberboard).
- Yamunanagar plant focuses on plywood.
- These locations offer cost efficiency, skilled labor, and access to raw materials.
- MDF production capacity increased significantly—from 341 to 900 cubic meters.
Quality & Certifications:
- Facilities are certified with ISO 9001:2015, ECO Mark, Green Guard, FSC, and ISI, ensuring high-quality standards.
Experienced Leadership:
- The division is led by Shekhar Chandra Sati, who has over 30 years of industry experience.
Rapid Distribution Growth:
- Since March 2023, Infra.Market built a dealer network of 1,000+ and a 300-member sales team.
- Targets B2B clients and OEMs (Original Equipment Manufacturers).
Support for Dealers:
- Focus on boosting dealer profitability through upselling opportunities and higher-margin products like decorative laminates and hardware.
- Uses a digital platform to connect dealers with architects, contractors, and carpenters for better sales leads.
Future Outlook:
- Sees rising demand in India for eco-friendly building materials like MDF.
- Plans to capitalize with modern manufacturing, new product lines, and a strong dealer network
Source: https://smestreet.in/infocus/inframarket-strengthens-wood-panels-industry-presence-8947296
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