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Infra.Market, a technology-driven building materials platform, is pursuing strategic partnerships with mine owners to directly source aggregates like stone chips, a primary component of concrete. This backward integration aims to strengthen its supply chain. Currently, Infra.Market operates over 230 concrete plants, with approximately half under its ownership. The company plans to balance its portfolio between owned and leased facilities in the future.
In addition to enhancing its core operations, Infra.Market is exploring collaborations with factory owners to enter the home furnishing sector. The goal is to establish a comprehensive "house of brands" that caters to various building needs. This includes brands like IVAS in home appliances and Shalimar Paints. By expanding into home furnishings, Infra.Market aims to become a one-stop solution for building materials and interior products.
Founded in 2016 by Souvik Sengupta and Aditya Sharda, Infra.Market supplies a range of building materials—including concrete, steel, paints, and electrical appliances—to real estate developers and infrastructure projects. The company is reportedly preparing for an initial public offering (IPO) to raise approximately ₹4,300 crore (around $500 million), providing an exit for its investors. Earlier this year, Infra.Market secured ₹1,050 crore in pre-IPO funding from investors such as Tiger Global and Nikhil Kamath, bringing its valuation to approximately ₹24,147 crore.
For the fiscal year 2025, Infra.Market aims to achieve a 20% growth, targeting a business turnover of ₹18,000 crore. The company also plans to increase the share of its business-to-consumer (B2C) segment from 25% to 35%, complementing its existing business-to-business (B2B) operations. According to co-founder Aditya Sharda, building a strong B2C brand can drive demand in the B2B segment as well. At the product level, private label brands yield gross margins of 16-18%, while distribution brands offer margins of 6-7%.
Source: https://www.financialexpress.com/business/industry-infra-market-looks-to-tie-up-with-miners-factories-for-home-furnishing-foray-3783424/
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