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OYO Expands 'SUNDAY' Brand in UK with Conversion of Six Mercure Hotels

Publish Date : 29 Apr 2025

Summary:

OYO's premium hotel brand, 'SUNDAY,' is set to enhance its presence in the UK by converting six former Mercure hotels into 'SUNDAY' properties. This expansion aligns with OYO's strategy to increase its portfolio of premium hotels in the UK.

Key Developments:

Hotel Conversions: The six Mercure hotels being converted into 'SUNDAY' properties are located across the UK, including regions such as the South East. These conversions are part of OYO's efforts to expand its premium offerings in the UK market.
Investment Plans: OYO has announced plans to invest £50 million (approximately ₹539.57 crore) in the UK over the next three years. This investment aims to support the expansion of its premium hotel portfolio and is expected to create 1,000 jobs in the UK hospitality sector.
Strategic Shift: The conversion of these hotels marks a significant step in OYO's strategy to focus on premiumization in the UK. The company is actively pursuing premium inventory acquisition and is in advanced discussions with several large hotel chains and real estate companies for potential asset management transactions.

Conclusion:

Through the conversion of six Mercure hotels into 'SUNDAY' properties and a substantial investment in the UK market, OYO is reinforcing its commitment to expanding its premium hotel portfolio. This move is expected to enhance OYO's presence in the UK hospitality sector and contribute to the growth of the premium accommodation segment.

Source : https://www.businesstraveller.com/business-travel/2025/04/29/oyo-expands-sunday-brand-with-conversion-of-six-uk-mercure-hotels/

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