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Hyderabad, India – Prism, the parent company of OYO, has announced a major expansion plan to add 300 company-serviced hotels across Telangana and Andhra Pradesh as part of its aggressive growth strategy in India’s fast-growing hospitality market.
The announcement was made during a hotel partner summit in Hyderabad, where Prism leadership outlined its roadmap focused on expanding its footprint, improving service standards, and enhancing guest experience across key cities and emerging urban markets.
Strategic Focus on Tier-2 and High-Growth Cities
As part of the expansion drive, Prism plans to strengthen its presence in high-potential locations including:
- Hyderabad
- Warangal
- Karimnagar
- Khammam
The company aims to tap into rising demand driven by business travel, medical tourism, weekend leisure trips, and improved regional connectivity. With rapid infrastructure development and better transport links, Telangana and Andhra Pradesh are emerging as attractive hospitality destinations beyond major metros.
Prism’s Growth Vision
Prism’s leadership highlighted that the expansion is not just about adding inventory, but about building a stronger, more reliable network of company-serviced hotels that deliver consistent quality and value to guests.
The strategy also focuses on:
- Expanding premium and mid-scale hotel offerings
- Improving partner onboarding and hotel operations
- Strengthening brand visibility in both metro and non-metro cities
- Supporting local tourism and business ecosystems
With this move, Prism is positioning itself to capture the next phase of India’s domestic travel boom.
Market Impact and Industry Outlook
India’s hospitality sector is witnessing renewed momentum, supported by:
- Growing domestic tourism
- Increased air and rail connectivity
- Rising demand for affordable, standardized accommodations
- Rapid growth of Tier-2 and Tier-3 cities
Prism’s plan to add 300 hotels is expected to create new business opportunities for hotel owners, generate employment, and improve accommodation availability in underserved markets across southern India.
This expansion reflects the company’s long-term commitment to strengthening India’s hospitality ecosystem while delivering consistent, tech-enabled guest experiences at scale.
Source: https://www.thehansindia.com/business/prism-plans-to-add-300-hotels-1051289#
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