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PRISM launches ‘Rising OYO’ campaign to strengthen brand visibility in major tourist states of India
PRISM launches ‘Rising OYO’ campaign to strengthen brand visibility in major tourist states of India
1. Launch of the campaign
PRISM (OYO parent company) introduced a new marketing initiative called “Rising OYO.”
The campaign aims to increase the visibility of OYO hotels across key tourism regions in India.
2. Coverage of the campaign
The initiative will cover around 500 OYO hotels.
These hotels are spread across 20 important cities in five major tourism states:
- Uttar Pradesh
- Tamil Nadu
- Karnataka
- Andhra Pradesh
- Rajasthan
These states were among the most visited destinations in 2024–25.
3. Pilot phase of the initiative
The pilot program has already started at 50 hotels in high-traffic cities, including:
- Lucknow
- Varanasi
- Bengaluru
- Chennai
- Jaipur
- Hyderabad
Early results from the pilot phase have been encouraging.
4. Branding strategy
The campaign focuses on improving the on-ground visibility of OYO hotels.
Hotels will display large OYO branding on building façades, rooftops, and outdoor signage so travelers can easily identify them.
5. Return of the iconic logo
A key feature of the campaign is the revival of OYO’s red circular logo.
The aim is to make OYO hotels instantly recognizable from a distance and reinforce brand recall among travelers.
6. Target tourist locations
The campaign will also focus on major travel corridors and religious destinations, such as:
- Rishikesh
- Amritsar
- Puri
- Ayodhya
These areas attract high domestic tourist traffic.
7. Statement from company leadership
Varun Jain stated that bringing back the iconic branding will:
- help hotel partners get more visibility
- help travelers easily identify trusted OYO properties.
8. Growing domestic travel in India
India’s travel sector is expanding rapidly.
Domestic air passenger traffic reached about 153 million in 2025, showing around 12% growth year-on-year.
9. Expected impact
The “Rising OYO” campaign aims to:
- improve brand recall
- increase walk-in hotel discovery
- boost bookings for OYO partner hotels across major tourist destinations.
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