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Changing Consumer Preferences
- Residents of tier 2 and 3 cities in India are increasingly buying larger and premium product variants through platforms like Blinkit, Swiggy Instamart, and Zepto.
- Packs priced between ₹40–₹70 now contribute to 30–35% of quick commerce sales, compared to just 10% in traditional kirana stores.
- Attractive discounts and free delivery are encouraging bulk buying.
Impact on FMCG Strategies
The shift in consumer behavior is prompting FMCG companies to adapt:
- Wipro Consumer Care reported a 200% growth in value pack sales, largely attributed to the spread of quick commerce in smaller towns.
- Companies are rethinking product sizing and pricing to cater to this new demand channel.
Advantages Over Kirana Stores
Quick commerce platforms are outpacing traditional retail in several ways:
- They serve wider catchment areas and provide more variety.
- Unlike kirana stores, they can stock and deliver larger packs, which typically have lower turnover in physical shops due to space and demand constraints.
Retail Landscape Transformation
Quick commerce is gradually redefining shopping behavior in non-metro regions:
- Encouraging premium consumption
- Driving digital adoption
- Challenging the dominance of local kirana stores
Source: https://economictimes.indiatimes.com/industry/services/retail/how-entry-of-blinkit-swiggy-instamart-and-zepto-is-transforming-shopping-habits-in-smaller-towns/articleshow/120240828.cms?from=mdr
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