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Varun Alagh Raises His Stake in Honasa to 32.45% Through ₹50 Crore Block Deal
Stake Increase Transaction:
• On 29 December 2025, Varun Alagh, co-founder and promoter of Honasa Consumer Ltd (parent of Mamaearth), increased his equity stake in the company through a block deal.
Details of the Block Deal:
• Alagh acquired 18,51,851 equity shares, representing 0.57 per cent of the company’s share capital.
• Shares were purchased at ₹270 per share, making the total transaction value about ₹50 crore.
Current Shareholding:
• After the acquisition, Alagh’s total shareholding increased to approximately 10.56 crore shares, equal to 32.45 per cent of Honasa’s equity.
• The combined stake of the promoter and promoter group rose to 35.54 per cent (about 11.56 crore shares).
Seller Information:
• The shares were acquired from Fireside Ventures Investment Fund, a Bengaluru-based venture capital firm that reduced its holding in Honasa.
Market Reaction:
• Following the stake increase announcement, Honasa Consumer’s share price rose in trading, reflecting positive market sentiment.
Strategic Context:
• The acquisition happened as Honasa expands its business, including entry into the men’s grooming segment through related brand acquisitions, and reports improved quarterly financial performance.
Significance:
• This purchase represents a notable founder buyback after the company’s IPO, contrasting with typical pre-IPO promoter stake adjustments seen in other firms.
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