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Zepto Introduces New Features to Enhance User Experience
Strategic Shift
- Zepto is moving beyond the “fastest delivery” race
- Focus shifting toward “behaviour-led commerce” — improving convenience and reducing friction in daily shopping
Pay Later Feature (Core Launch)
- Introduced Buy Now, Pay Later (BNPL) within the app
- Offers 15-day interest-free credit cycle
- Provides instant credit up to ₹10,000
- Designed for frequent, low-value orders
- Enables one-tap checkout (no OTP / no third-party redirect)
- Currently rolled out to limited users; planned for wider expansion
‘Real Lens’ Feature (Trust Enhancement)
- Shows real-time, timestamped images of fresh produce from nearby stores
- Users can toggle between catalogue images vs actual product images
- Aims to:
- Reduce the “trust gap” in online grocery
- Improve conversion rates
- Lower returns and complaints
‘Add After Checkout’ Feature (Convenience Play)
- Allows users to add forgotten items after placing an order
- No need to place a separate order
- Delivery timeline remains unchanged
Overall Business Intent
- Enhancing customer convenience, flexibility, and trust
- Increasing order frequency and user retention
- Transitioning from speed-led differentiation → experience-led differentiation
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