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Zepto Teams Up with Food Pharmer to Add Lab Reports for ‘Only What’s Needed’ Products
- Strategic Collaboration:
Zepto has partnered with Revant Himatsingka (Food Pharmer) and his brand Only What’s Needed to enhance transparency on its platform. - Introduction of Lab Reports:
The platform will now display batch-wise lab reports for products under the Only What’s Needed range directly within the app. - Focus on Consumer Trust:
The initiative aims to build greater trust, particularly in categories like protein supplements, where product authenticity is critical. - Enhanced Product Transparency:
Users will be able to access both product labels and detailed lab reports before making a purchase decision. - Label Awareness Push:
The move builds on Food Pharmer’s broader mission of encouraging consumers to read and understand product labels more carefully. - In-App Feature Integration:
Lab reports will be integrated into the shopping journey, allowing users to view them while adding products to their cart. - Content-Led Communication:
A supporting video campaign has been launched to explain the feature and promote awareness around label reading. - Positioning Play:
This initiative is part of a broader push towards authenticity and transparency in quick commerce, differentiating Zepto from other platforms.
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