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Zepto’s Ad Business Sees 5X Growth In ARR Over The Past Year, Says Co-Founder Aadit Palicha

Publish Date : 21 Apr 2025

Advertising Revenue Growth: Zepto's advertising vertical achieved a fivefold increase in its annual recurring revenue (ARR) over the past year.

Revenue Milestone: The company surpassed ₹1,000 crore in annualized advertising revenue, amounting to approximately ₹83 crore per month.

Strategic Expansion: This significant growth in advertising revenue highlights Zepto's successful diversification beyond its core quick-commerce operations.

CEO's Insight: Aadit Palicha, Zepto's CEO, emphasized the importance of this revenue stream in the company's broader strategy to enhance profitability and scale.

Source: https://inc42.com/buzz/zepto-ad-verticals-arr-grew-5x-in-a-year-aadit-palicha/

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