Merino appoints Pankaj Kapur to lead its Marine Board advertising push

Merino Industries has onboarded Pankaj Kapur for its latest campaign promoting Marine Board.
The campaign aims to highlight core material quality in furniture, an aspect often overlooked compared to surface finishes.
It is structured as a series of three short films, each addressing common real-life issues faced in household furniture.
The films are set in everyday home environments, using relatable storytelling with Kapur acting as a narrator connecting with consumers.
The first film focuses on indoor air quality, emphasizing the risks of harmful emissions from furniture materials and promoting low-emission boards.
The second film addresses moisture-related swelling in furniture, showcasing waterproof and moisture-resistant properties of Marine Board.
The third film highlights strength and durability, including load-bearing capacity and screw-holding strength for long-term furniture performance.
Across all films, the messaging centers on health, durability, and reliability in everyday furniture usage.
The campaign uses a simple, grounded narrative style to make technical product benefits more accessible to consumers.
The overarching message reinforces that furniture performance depends on the internal board material, not just external aesthetics.
With this campaign, Merino aims to increase awareness and drive more informed consumer choices in interior materials.

Source: https://www.impactonnet.com/more-from-impact/merino-onboards-pankaj-kapur-for-marine-board-campaign-14036.html

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