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Union Minister Prataprao Jadhav launches a dedicated AYUSH products store on Zepto platform
Union Minister Prataprao Jadhav launches a dedicated AYUSH products store on Zepto platform
1. Launch of AYUSH Store
Union Minister Prataprao Jadhav inaugurated a dedicated AYUSH store on the quick-commerce platform Zepto.
The initiative aims to increase digital access to traditional Indian wellness products.
2. Collaboration behind the initiative
The store is part of a collaboration between the Ministry of AYUSH, the AYUSH Export Promotion Council (AYUSHEXCIL), and Zepto.
The partnership focuses on expanding the online presence of AYUSH products and improving accessibility for consumers.
3. Products available on the platform
The digital storefront features a curated range of authentic AYUSH products.
These include products related to:
- Ayurveda
- Yoga
- Unani
- Siddha
- Homeopathy
Consumers can easily discover and order these products through Zepto’s platform and delivery network.
4. Objective of the initiative
The move aims to:
- Improve consumer access to traditional health products
- Increase visibility of AYUSH brands
- Support manufacturers and practitioners in reaching more customers online.
5. Government’s broader vision
The minister said the initiative aligns with Narendra Modi’s “Vocal for Local” vision.
It is also intended to help position India as a global centre for wellness and traditional medicine.
6. Integration of traditional medicine with digital commerce
According to Rajesh Kotecha, the launch represents an important step in combining traditional healthcare systems with modern digital platforms.
It also makes holistic health solutions more convenient for consumers.
7. Role of Zepto
Zepto stated that demand for everyday wellness products is increasing on its platform.
The company created the dedicated storefront to make these products easier to find and deliver quickly to customers.
8. Expected impact
The initiative is expected to:
- Strengthen India’s indigenous wellness sector
- Help AYUSH manufacturers expand their digital market reach
- Provide consumers quick access to traditional wellness products through modern technology.
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