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Company Overview

Sunday PropTech Limited, also known as OYO Assets, is the asset-heavy real estate and property technology platform within the PRISM Group, the parent company of OYO Rooms.

While PRISM, valued at approximately ₹40,000 crore (≈ US $4.8 billion), operates one of the world’s largest asset-light hospitality ecosystems, Sunday PropTech represents its asset-heavy counterpart—focused on owning, developing, and managing premium hospitality and mixed-use real-estate assets across global markets.

Strategic Context

Over the past two years, funds, family offices, and HNI investors have participated in OYO funding rounds at valuations between US $2 – 3 billion, driven by confidence in its scalable, tech-enabled model.

As performance strengthened, OYO’s private-market valuation doubled to US $4 – 4.5 billion, reaffirming investor faith in the PRISM Group.

Sunday PropTech now provides exposure to the underlying asset layer of that ecosystem — capturing value through real-estate ownership, cash-flow generation, and capital appreciation.

Asset Acquisition Models

Sunday PropTech employs a three-pillar investment strategy that balances yield, appreciation, and risk diversification.

Brownfield Acquisitions

• Acquisition of operational or near-operational hospitality assets
• Equity participation of ~20% from family-office / PE investors, with the remainder funded via global institutional debt or structured capital
• Delivers immediate operating surplus plus steady real-estate appreciation

Greenfield Developments

• Entry at low land cost, with total build-out completed at 60–70% of market value
• Provides strong upside upon stabilization under the PRISM / OYO brand ecosystem
• Suitable for investors targeting high IRR through development arbitrage and long-term appreciation

Leased Assets

• Long-term leased hotels and serviced apartments in strategic destinations
• Ensures predictable, recurring income with low volatility
• Several leased assets are already acquired and operational, contributing to near-term portfolio stability

Strategic Backing and Governance

• Major Shareholder: PRISM, supported by SoftBank, offering institutional strength, access to global capital, and operational leverage
• Governance: Institutional-grade controls, audited transparency, and structured investment oversight
• Execution Capability: Access to OYO’s technology, demand engine, and operating expertise drives high occupancy, cost efficiency, and margin optimization
   

Leadership and Board

Ritesh Agarwal – Founder & CEO

Visionary entrepreneur and founder of OYO, leading the strategic expansion of the PRISM Group’s asset-heavy platform.

Aditya Ghosh – Board Member

Co-founder of Akasa Air, former President of Indigo Airlines; brings deep expertise in scaling consumer and service businesses.

Deepa Malik – Board Member

Paralympic medalist and Padma Shri awardee, providing governance insight and ESG perspective.

Bejul Somaia – Board Member

Partner at Lightspeed Venture Partners; veteran investor in technology and growth platforms.

Troy Alstead – Board Member

Former COO of Starbucks; brings global operating experience and capital-market discipline.

W. Steve Albrecht – Board Member

Noted governance and audit expert; former Dean at BYU Marriott School of Business.

Together, this board provides strategic depth, governance rigor, and international expertise, ensuring institutional credibility and sustainable long-term growth.

Core Value Proposition

• High-Yield Asset Base: Predictable income from diversified hospitality assets
• Capital Appreciation: Long-term value creation through ownership and development
• Global Expansion: Active pipeline across USA, UAE, and India in premium growth corridors
• Platform Synergy: Integration with PRISM’s brand and tech ecosystem drives superior asset utilization
   

Investment Thesis

Early investors in OYO benefited as valuations climbed from US $2–2.5 billion to US $4–4.5 billion.

Sunday PropTech now represents the next stage of that value journey — a globally scalable, asset-backed hospitality platform combining real-estate stability, hospitality yields, and technology-driven efficiency.

Investors are encouraged to speak with their advisors to explore participation in this next billion-dollar opportunity — where real estate, hospitality, and technology intersect to create enduring value.